Rexipets

Case Study: 14-Month Organic Growth That Boosted Sales & Traffic for RexiPets

Client: RexiPets
Industry: Pet Supplies, Pet Accessories, E-Commerce
Duration: 14 Months
Services: Advanced SEO, Technical SEO, Content Optimization, CRO, Authority Link Building

Overview

RexiPets is a growing eCommerce brand offering premium pet accessories and products across the US and international markets. While the brand had strong product offerings and a loyal customer base, it wasn’t fully leveraging organic search opportunities. They struggled with low rankings, inconsistent traffic, and sales plateaus due to increasing competition in the pet niche.

RexiPets partnered with Elysian Digital Services to implement a full-scale organic growth and sales optimisation strategy over 14 months. The goal: increase organic traffic, rank higher for competitive pet keywords, and boost monthly revenue without depending on paid ads.

Challenges

• High competition from Chewy, Petco, Amazon & niche pet stores
   
• Weak visibility for money keywords (pet toys, grooming tools, dog accessories, etc.)
   
• Duplicate product content across variations
   
• Slow category pages affecting user experience
   
• Minimal authoritative backlinks
   
• Low organic sales despite good product quality
   

RexiPets needed a strong SEO foundation + elite-level content + eCommerce CRO strategy.

Our Strategy

1. Keyword & Content Re-Architecture

We restructured the site’s content strategy by:

• Mapping keywords to category & product pages
   
• Creating new long-form guides (pet grooming, dog training, pet care tips)
   
• Using LLM-powered optimization (ChatGPT, Claude, Gemini, Perplexity) to enhance E-E-A-T
   
• Eliminating duplicate content on product variations
   

2. Technical SEO Enhancement

• Boosted Core Web Vitals with mobile-first optimization
   
• Fixed crawl-depth issues & indexing problems
   
• Implemented product schema, review schema, and FAQ schema
   
• Improved internal linking across categories → subcategories → products
   

3. High-Authority Backlink Acquisition

We secured editorial links from:

• Pet blogs
   
• Animal care websites
   
• E-commerce authority sites
   
• Lifestyle publications (DA/DR 50–90)
   

These links significantly increased topical authority in the pet niche.

4. Conversion Rate Optimization (CRO)

• A/B tested product descriptions
   
• Improved CTA placement and product images
   
• Added trust signals: shipping info, customer reviews, guarantees
   
• Streamlined the checkout flow to reduce cart abandonment
   

Results After 14 Months

132% increase in organic traffic
Steady and consistent month-over-month growth.

74% increase in organic sales
Sales from SEO traffic scaled significantly.

Top 10 rankings for 50+ commercial pet keywords
(Number includes dog toys, grooming tools, pet supplies & niche product terms.)

38% improvement in conversion rate
Better UX and CRO helped turn more visitors into paying customers.

100+ high-quality backlinks built
Strong authority foundation strengthened the brand’s long-term presence.

Growth in repeat customers
Improved content + better product education boosted customer trust and retention.

 

Conclusion

In just 14 months, Elysian Digital Services helped RexiPets achieve major organic growth, stronger rankings, and higher eCommerce revenue. Through advanced SEO, technical improvements, authority link building, and conversion optimization, the brand established itself as a trusted name in the pet products industry.