6 Digital Marketing Tools You Need in 2018
There are plethora of tools available for digital marketers. Digital marketers are continuously using these tools and are very useful for social media, analysis of website and for making infographic posts.
1. WEBSITE ANALYTICS TOOL
Google analytics is a tool which gives you all the information related to website analysis. Just go through the google analytics website and register your domain, and get the tracking code which you have to put in your website. Once you input that code to the website, it will take some time to show you the details, like website bounce rate, Real Time traffic, conversions, audience overview, Demographics, interests, Geo locations, Behavior, and many more things related to your website.
2. PR MANAGEMENT TOOL
Talking about public relation management, if you want some notification or alerts talking about your brand or services you provide, then google alerts is the best fit for you. Just create an alert by giving a keyword, Google alert will send you an email to your account. Give a proper time when you want an email alert and it will send you an alert regarding your keyword. This will help you when someone will mention your product or service, you can easily share it on your social media account.
3. SOCIAL MEDIA MANAGEMENT TOOLS
Every social media platforms like facebook, twitter, Instagram are giving an inbuilt analytics tool which will tell you to click, impressions, traffic etc. But there are some tools which will help you more than that, like to post at one time to the different social media website, balance a posting, schedule and reviewing the performance of the post at one time and at one place.
4. EMAIL MARKETING TOOLS
Email Marketing is the best way to generate leads and to reach more customers at a time. There are some most commonly used tools for email marketing which will help you to convert your leads into customers.
5. GRAPHICS DESIGN TOOL
Canva is most commonly used as a website for online creation of graphic designs. Social media post and many more options are there on the website. You can create beautiful graphical designs like posters, banners, product images, charts, textual representation etc. It’s easy to use and can create a plethora of works in less time.
6. SEO TOOLS
Search engine optimization tools are used by the digital marketers to ensure the website ranking, competitor analysis, Keyword analysis etc.
Once you input a domain it will show you each and every detail like Overview, SEO Research, PPC Research, Keyword Research, Backlinks etc.